Learn about entrepreneurship and innovation from UCSD faculty, startup founders, and community leaders
Work in teams to create a new business venture and develop a sales and marketing plan to pitch your venture to investors and mentors
Understand how operations, marketing, sales, and finance come together to drive businesses
Simulate financing, staffing, marketing, and inventory management decisions to grow sales and maximize profits
Have the opportunity to interact online with professionals in the startup community
Hear numerous founders’ tales of their startup business challenges, pivots, and survival
Maximum 35 participants
$1,798
Program fee includes instruction, materials, and online entrepreneurship simulation
In their first class, students will break into teams and come up with an original business idea. Over the course of the entire program they develop this idea into a business that they will ultimately pitch to investors. Along the way, teams need to develop a marketing plan and financial projections. By using an experiential learning approach, students will quickly engage in the topic, and the instructor introduces the underlying theory and concepts as students tackle these issues while trying to build their business. On the final day of the course the teams present their products to an expert panel of judges who provide professional and informative feedback to the students.